About Biz of Dev

the business of dev

most products get built from the development side. we come at it from the discovery side: the business, the market, the user, then the execution plan.

niche inwards

we don't claim to do everything. our niche is knowing what to build. every great product starts with understanding, not assumptions. discovery leads. execution follows.

one size doesn't fit all

we make sure to be equipped with the right tools to deal with the clients we work with. if we don't have a solution for you, we don't work with you. tailored, not templated.

set standards stand for them

most agencies sign up a client to an endless stream of "yes, we can do that", and what ends up happening is burnout, on both sides. let's not do that.

what is agility?

agility is knowing what to do next before it needs to be done, that's all. we don't throw fancy frameworks at you as a scapegoat for delayed work. if things are delayed, we tell you why.

work is always there

we hold a strict work balance. the team works efficiently during the week and rests at the end of it to come back recharged. working with a refreshed mind beats working at half capacity all the way.

outcomes over hours

counted hours don't matter if they don't push the return. we focus our time on the problems that deliver the biggest results, and we own them until they're done.

documentation is key

driven by documentation that explains the why, not just the what. every idea, assumption, and decision is recorded and reasoned. documentation keeps understanding alive.

prioritization is the engine

we practice ruthless prioritization, trimming the fat every week, at the start of the week. unnecessary overhead kills most productivity. we know what needs to be done, when, how, and where.

lead by example

don't tell, show

we're a team that leads, doesn't command. we do the work ourselves before we ask anyone else to, so we know what good looks like. on the team you get mentorship, not management. the culture is bringing others up to your mark, not keeping them where they are.

Hey friend (ok maybe not yet),

Let's get rid of the fancy design, complex animations, and a loaded landing page - let's have a heart to heart - allow me to have 5 minutes of yours.

My name is Saqib, I am someone who has delivered over a hundred projects in the software development industry.

I have delivered software:
to small solo founders, to large enterprises
with 2 man teams, with teams of 20 people
under small dev shops, under large boutique agencies
in every main industry, on every popular tech stack

And sometimes 50,000 USD was enough to get results
And at times a Million USD spend won't move the needle

So I set out to maximize impact, cut out the BS.

See, the thing is, software delivery has become too popular, and with popularity comes bad practices. The industry is full of it. And I wanted to do delivery in a way that's better.

Over my experience, and experience of those working with me - I have identified the key issues that require attention.

Issues that if you've worked with outsourced dev, you must have faced. In order to nudge this industry back into the right direction, we need to talk about them.

Here's what the industry currently does -

They claim they do everything, but in reality, they don't. Only hiring the required skill set when your money is already through the door. Most agencies (especially big ones) these days, work with extended white label agencies.

They rush to lock in the scope to get the project kickoff payment, only to send obtuse change requests your way when the slightest creep happens. Change requests run their bottom line.

They build your app on weak foundations, selling the promise of an MVP in 30 days, when you will be stuck fixing it for 365+ days. No code/low code is not the way of scalable tech, it only validates your idea - not your business.

They are in a rush to close your project, because the expensive support contract is what generates ARR (Annual Recurring Revenue) for them. A support contract that only supports your dev, not your business.

They lock you into their proprietary frameworks, and tech, and hosting. Using smoke and mirrors to not actually let you own anything. When the day comes, you decide to move away, you are left without any options.

They waste your time, with processes that don't make sense, meetings that are too long, documentation that is too hard to understand, and approvals that are forced down on you - adding to the 'quality of the experience' in their opinion.

They take on more than they can chew, you are the hot new client today and yesterday's news tomorrow. Because what was assigned to you, is now assigned to someone else. Leaving you in a place of disarray.

And lastly

They just care about building the tech, not running your business. Most dev shops won't have the necessary experience to help you build 'and launch'. They lack any and all services to support you as a business partner, they are just your outsourced dev.

So what am I gonna do about all this?

Well I want to fix all this, and it will take time, but work with me.

I've run discovery sessions all my career, so I know how much scope is necessary to lock in vs keep open - I want to get you started as soon as possible 'with room for adjustment' later on. I don't want to claim to do every tech stack in the world, I only want to focus on the ones that build the solution - fastest for you, scalable for future. I don't want to rush closure on your project, I want to guide you as to why we need to be where we need to be.

Because at the end of the day, I don't just want to offer dev to you, I want to offer a business partnership to you - built on trust, and transparency.

Heck we are even figuring out a way to show everyone how many clients we take on - because we don't want you to be just another number on a board.

So am I claiming all agencies are bad? Heck no! Bad clients have their fair share in each of the issues I have lined above.

But what I am claiming is transparency. I want to guide you to a better future of outsourced software development. Built on strong foundations.

Take a chance on us - because we want to set standards, and stand for them.

With or without my help - I wish you the best.

signature

Saqib Tahir

KNOW WHAT
TO BUILD.
BUILD IT RIGHT.

A quick call to see whether Discovery is the right next step for your idea.

Knowing what problems exist ≠ knowing what to build

Knowing what to build ≠ knowing what to build first

Your insights are valuable. Discovery makes sure they turn into the right Product.

That's exactly how we designed this.

After Discovery, you get:

  • A buildable plan any dev team can execute
  • No proprietary knowledge locked in our heads
  • Exactly what to hire for (if you're hiring)

You own what we produce, and the blueprint works for any capable team. If you want us to build it, great. If not, we've set you up to succeed with whoever does.

No. Product Discovery is just as useful for a Product that's scaling or pivoting: markets shift, and assumptions expire faster than Founders expect.

You get answers across the 4 phases of Discovery:

  1. The Why (Business): your model, your goal, and what winning looks like
  2. The Where (Market): who you're up against and the gap you can own
  3. The Who (Users): what they struggle with and which problem to solve first
  4. The How (Execution): build versus buy, the stack, the team, and the MVP that proves it

You walk away knowing what to build, what not to build, and why, with a plan any team can execute.

CHECK YOUR FIT

Know If Product Discovery Is Right for You